Behind all these memes, jokes, twitter trends, and sarcasm is the anger that the common people hold against the discriminatory ways and misconduct of our military establishment with the civilians. They can't express this anger directly. The pakistani media can't speak for them. There are restrictions and consequences for everything. Hence, incidence such as 'kernal ki biwi' is an opportunity for the common people to take advantage of and express their vexation in a light-hearted way so as to avoid direct consequences.
This anger is not newfound. It has been building up since decades. Civilians have been coerced to consider themselves as second-class citizens through years of military's classist control over country's land and resources. Ofcourse a colonel's wife was so furious to wait at a temporary police obstruction because they are not used to being treated as such. On the other hand, permanent no-go areas, checkposts and barricades are as trivial for a common civilian as a traffic signal. Freedom of movement is highly restricted in large parts of this country unless one can produce some sort of affiliation with the military. Then comes their elitist demand for exclusivity. Exclusive lodges, parks, clubs, golf courses. Exclusive rights to front rows, rights to first entry, rights to back-door entry and whatnot in public events. All this is a clear disrespect to the fundamental right of equality among citizens. The worrisome part is that this has been going on for such a long time that both parties have grown accustomed to it. Many civilians have started to believe that this is how the world works and they deserve such a treatment as they are not serving their country rightly enough. On the other hand, an army brat considers that he is intrinsically entitled to such exclusivity, and rarely when this entitlement is challenged, the result is 'mein kernal ki biwi, teri kia auqaat mere aagay'.