Zaidi Qasim said:
Editorial style of evening standards
The current editor of the Standard is Geordie Greig. Veronica Wadley was the paper's editor for seven years, from 2002 to 2 February 2009. Max Hastings was editor from 1996 until his retirement in 2002.
Although, under Associated Newspaper's ownership, the Standard shared the same Editor in Chief, Paul Dacre, as the Daily Mail, it maintained a quite different style from the latter's "middle England" outlook, having to appeal to its local, though cosmopolitan readership. The Standard has a circulation of around 263,000, high for a local paper,[9](compared to The Times 's national circulation of 640,000 and the Mail 's of around 2,300,000).
The Evening Standard although a Regional newspaper for London, also covers national and international news, though with an emphasis on London-centred news (especially in its features pages), covering building developments, property prices, traffic schemes, politics, the congestion charge and, in the Londoner's Diary page, gossip on the social scene. It also occasionally runs campaigns centred around local issues that national newspapers do not cover in long detail.
It has a tradition of providing quality arts coverage, and is noted for its visual art critic, Brian Sewell, more recently also a television personality, who is renowned for his outspoken dismissal of Britart and the Turner Prize.[citation needed] This accords with the general readership, but was so unpopular with leading figures in the art world that they signed a letter demanding his dismissal (he is still there).
Its headline writers have been accused of having a "doom-and-gloom" agenda,[10] and it is quick to boldly announce possible tube and train strikes, which in the event often do not happen as settlement is reached beforehand (which provides the opportunity for another headline
http://en.wikipedia.org/wiki/Evening_Standard
Evening Standard launches ad campaign to say sorry to Londoners
In pictures: the Evening Standard's 'Sorry' campaign
The London Evening Standard today launches one of the most daring of publicity campaigns by apologising to Londoners for its previous behaviour.
Buses and tubes will carry a series of messages throughout the week that begin with the word "sorry." The first says "Sorry for losing touch". Subsequent slogans say sorry for being negative, for taking you for granted, for being complacent and for being predictable.
The ad posters, some of which will also appear on hoardings, do not mention the Standard by name but carry its Eros logo instead