http://www.brecorder.com/top-news/1...on-advertisements-during-last-four-years.html
ISLAMABAD: The National Assembly was told on Wednesday that the Benazir Income Support Programme (BISP) spent around Rs2.443 billion on the advertisements in print and electronic media during the last four years.
Replying a question, the BISP chairperson Farzana Raja said Rs3.5 billion had been allocated during the period out of which Rs93 million were spent in 2008-09, Rs658 million in 2009-10, Rs. 778 million in 2010-11, Rs863 million in 2011-12 and Rs51 million in 2012-13.
To a question she said, BISP beneficiaries resided across the country belonging to deprive segment of society which is not much literate with no access to a solitary source of information.
"Thus, it was taken as a challenge to run awareness campaigns relying on various sources of communication to keep them well informed, updated and aware on various components of the BISP," she said.
She said the BISP components included Introductory Phase, Waseela-e-Haq, Waseela-e-Rozgar, BISP Achievements, Benazir Smart Card/Benazir Debit Cart, Poverty Survey, Mobile Phone Banking, Grievance Redressal, News Letter and Special Supplement.
She said currently an awareness campaign was being run on Waseela-e-Sehet, Life and Health Insurance and Waseela-e-Taleem.
Farzana Raja said it was vital to reach out to these families as per their media habits and diversified cultures through available resources like newspapers and electronic media at various levels of audience outreach.
She said within a short span, BISP has made considerable progress by providing much needed relief to more than 5 million poor families comprising around 40 million persons including Internally Displaced Persons, earthquake and flood-affected along with bomb blast victims all across Pakistan.
Comments : Compare this to Edhi Foundation... This is what Govt gives you. This is what happens when every issue is legislated rather than handled socially.
