Yes, break even means making enough profit that covers all your expences, which will include yr advert expense, other marketing, postage, web site hosting, computer and IT related, your phone etc. Its good that you are making enough money to break even. That should be enough motivation to take business to next stage. Did you set up an online store or using a web site? How do u accept money? Do you have SSL based money transfer mechanism? You may want to consider using online version of quickbooks for accounting and book keeping. Its available at a monthly fee of USD 34.00