Economic gains: PTI needs better communication strategy (Tribune)

Vertex

Councller (250+ posts)

A strange thing happened this week. Some of the fiercest critics of PTI spoke out in favour of a genuinely revolutionary PTI policy. “Commendable work,” tweeted Jibran Nasir. “Universal health coverage is one of the most fundamental rights for a dignified human existence. Well done Imran Khan.” Jibran wasn’t alone. Pakistan Twitter took a pause from its polarised toxicity to come out almost universally to toast Khyber-Pakhtunkhwa becoming the first province in Pakistan to provide universal health care insurance for every citizen.

Just like the Ramazan moon appears in K-P a day before the rest of the country, Naya Pakistan’s promised tabdeeli becomes visible in certain places ahead of the rest of the country. One of the most unexpected places we’re seeing genuine tabdeeli today is on the economy. While PTI still needs to do a lot more to get its act together on day-to-day governance, its macroeconomic policy making is fundamentally shaking things up for the better. A pivot from an unsustainable import-led, consumption-driven growth model to a manufacturing-driven, export-led model with a focus on job-creating sectors such as construction is exactly what the doctor (not IMF!) ordered for Pakistan.

A stunning V shaped economic recovery is underway across any metric you can name — exports, large-scale manufacturing, tax collection, and current account deficit; even inflation is down. Just like the mainstream press and chattering classes missed the spectacular story of Pakistan crushing the first Covid-19 wave — because they were too busy criticising Imran Khan for policies that would later prove effective both from a health and economic recovery point of view — they’re going to miss the economic recovery story too. But the real question isn’t why life is so unfair for PTI but how PTI can tell and sell a better story. PTI can’t go down in history as the only political party in Pakistan’s history whose economic performance was actually better than its communication strategy on the economy. Here’s how we can change this for Pakistan’s sake.

First things first: PTI needs to get its messaging right. When it comes to the economy, PTI should focus single-mindedly on its performance and vision for transformation, a la universal health care coverage, rather than accountability, corruption or what the opposition did before. It made sense in the early days of government to bludgeon the sins of the opposition & focus solely on accountability because performance takes time to come. But now that performance is coming in like a tsunami, it’s time to focus on telling that story. If needed, accountability and corruption can continue to be talking points in the political sphere but divorce them from PTI’s economic story. PTI’s economic story should be built on visible performance (I fear even PTI doesn’t realise how many good stories it can tell) as well as a soaring, positive vision of the longer-term transformation of the economy underway.

Second, the medium is the message. PTI doesn’t need more spokespeople on the economy, it needs the right people to speak on the economy. One wishes there was a cloning machine to create more Asad Umar(s) but that’s what the PTI needs right now: ideological, intelligent, articulate forces of nature unapologetically telling PTI’s remarkable economic story. Everyone else in PTI needs to stop talking about the economy and muddling the consistency in messaging needed.

Finally, PTI needs to identify the core economic messaging that will appeal to different constituencies and deliver this messaging directly through social media, in person touch points and key opinion leaders. For example, talk the revolutionary steps the State Bank of Pakistan is taking to enable startups to operate more effectively, including digital payment systems, to the young, emerging middle-class college graduate. For corporate types, talk about record corporate profits and KSE being up 74% in less than a year. While you highlight Ehsaas and universal health care coverage for a more mass audience. Today, PTI is behaving like that Pakistani cricketer from the late 90s who’ll score a century on the field but be shy of speaking his heart out at the post-match press conference. Both Pakistan and PTI deserve better.



 
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Kam

MPA (400+ posts)
PTI is doing good.
But i listened to Finance Minister in Dunya with Kamran Khan. He was talking only high level communication and was not able to communicate well.

Pakistan has a total revenue of almost 4000 billions as per last year. Out of this 53% goes to provinces without any liability means federation is only left with 1700 billions only. Out of these 1700 billions, 2000 billions is to be paid for loans taken in the past. So federation is left with (-300) billions plus Federal Government expenses almost equal 2000 billions such as federal institutions army, Interior, External and many others institutions.
So Government has to start with negative from beginning of the year and it is adding up to inflation.

Only solution is we get almost 7000 billions of taxes and revenue. For that there is solution and it needs a lot of courage and back up strength from institutions.

1. 5000 and 1000 rupee shall be cancelled.
2. A family shall not be allowed to keep more than 200,000 in cash. Any extra amount in cash shall be confiscated to federal revenue.
3. No one shall be allowed to keep dollar and a limit shall be provided to all Pakistanis to change it to local currency. If anyone without evidence appears to change foreign currency, his amount shall be confiscated to federal reserves. This act only can bring at least 20 to 30 billion dollars in local market.
4. All shops no matter what shall use a machine prepared by the FBR for sale and purchase record. This will tripple the revenues and also there will be no chance to violate income tax and many other taxes.
5. Anyone whose balance is more than 50 million shall be taxed at 5%.
6. With limit in cash will also discourage the smuggling.

With these measures, it will take 10 to 15 years to resolve our economic crisis. Otherwise it will continue for life time and our next generations will face the same.
 
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Tit4Tat

Senator (1k+ posts)
PTI is doing good.
But i listened to Finance Minister in Dunya with Kamran Khan. He was talking only high level communication and was not able to communicate well.

Pakistan has a total revenue of almost 4000 billions as per last year. Out of this 53% goes to provinces without any liability means federation is only left with 1700 billions only. Out of these 1700 billions, 2000 billions is to be paid for loans taken in the past. So federation is left with (-300) billions plus Federal Government expenses almost equal 2000 billions such as federal institutions army, Interior, External and many others institutions.
So Government has to start with negative from beginning of the year and it is adding up to inflation.

Only solution is we get almost 7000 billions of taxes and revenue. For that there is solution and it needs a lot of courage and back up strength from institutions.

1. 5000 and 1000 rupee shall be cancelled.
2. A family shall not be allowed to keep more than 200,000 in cash. Any extra amount in cash shall be confiscated to federal revenue.
3. No one shall be allowed to keep dollar and a limit shall be provided to all Pakistanis to change it to local currency. If anyone without evidence appears to change foreign currency, his amount shall be confiscated to federal reserves. This act only can bring at least 20 to 30 billion dollars in local market.
4. All shops no matter what shall use a machine prepared by the FBR for sale and purchase record. This will tripple the revenues and also there will be no chance to violate income tax and many other taxes.
5. Anyone whose balance is more than 50 million shall be taxed at 5%.
6. With limit in cash will also discourage the smuggling.

With these measures, it will take 10 to 15 years to resolve our economic crisis. Otherwise it will continue for life time and our next generations will face the same.
Lol with above steps there won’t be much business left to do. 200k cash limit for families ? You definitely don’t live in Pakistan
Agreed with step 3 and 4
 

Ratan

Minister (2k+ posts)
In a mere two & half years time what PTI did & doing is not less than a wonder or marvel specially considering the devastating economic situation it had received from its predecessor and emerge of Covid-19 & its fallout across the globe.
Who can forget his historical advice to Nation.....'Ghabrana Nahi Hai'.
 

Sonya Khan

Minister (2k+ posts)
Bankruptcy, looming Indian war and Covid crisis ........ PTI came out as champions in all three .....
One match which PTI lost and continuously loses is managing naysayers doomsday forecasters lifafis ...... aka the Yellow anchors and Darker yellow judges ......
 

Kam

MPA (400+ posts)
Lol with above steps there won’t be much business left to do. 200k cash limit for families ? You definitely don’t live in Pakistan
Agreed with step 3 and 4
I think you are forgetting one thing. Currency or cash in itself is just a piece of paper.
Government shall provide more secure and safe means to trade, bussiness etc.
My ATM is currency as well since it has a buying power which is more safer, more easy to carry and more easy to use.
Whats the use of stockpiling cash in your houses when you have banking channels and ATMs available.
Just imagine, no cash, no bribe..........
No cash, no theft.
No cash, no mobile snaching.
No cash, no police man stop you illegally.
No cash, no wrong business.
No cash, no drugs.
No cash, all crimes gone forever.
No cash, no property frauds.....
No cash, all Government employees work on merit since no chance of bribe.........If asked then transfer to his account. He will need means too justify cash...............
No cash, no tax evasion...

There are many things which can be achieved. I need to pay my employees, use banks.............I think you are not understanding the benefits of cashless economy.
 
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arafay

Chief Minister (5k+ posts)
I think you are forgetting one thing. Currency or cash in itself is just a piece of paper.
Government shall provide more secure and safe means to trade, bussiness etc.
My ATM is currency as well since it has a buying power which is more safer, more easy to carry and more easy to use.
Whats the use of stockpiling cash in your houses when you have banking channels and ATMs available.
Just imagine, no cash, no bribe..........
No cash, no theft.
No cash, no mobile snaching.
No cash, no police man stop you illegally.
No cash, no wrong business.
No cash, no drugs.
No cash, all crimes gone forever.
No cash, no property frauds.....
No cash, all Government employees work on merit since no chance of bribe.........If asked then transfer to his account. He will need means too justify cash...............
No cash, no tax evasion...

There are many things which can be achieved. I need to pay my employees, use banks.............I think you are not understanding the benefits of cashless economy.

no cash means no freedom.

Sorry I would rather have freedom over security
 

miafridi

Prime Minister (20k+ posts)
No doubt PTI did an extremely great job by averting the possibility of Pakistan becoming a defaulter.

And the people who think that PPP and/or PML-N could do better than PTI are living in fools paradise, because if these parties could do any better why would Pakistan be heading towards a default in the first place?
 

Oppostion Is Mafia

Senator (1k+ posts)

A strange thing happened this week. Some of the fiercest critics of PTI spoke out in favour of a genuinely revolutionary PTI policy. “Commendable work,” tweeted Jibran Nasir. “Universal health coverage is one of the most fundamental rights for a dignified human existence. Well done Imran Khan.” Jibran wasn’t alone. Pakistan Twitter took a pause from its polarised toxicity to come out almost universally to toast Khyber-Pakhtunkhwa becoming the first province in Pakistan to provide universal health care insurance for every citizen.

Just like the Ramazan moon appears in K-P a day before the rest of the country, Naya Pakistan’s promised tabdeeli becomes visible in certain places ahead of the rest of the country. One of the most unexpected places we’re seeing genuine tabdeeli today is on the economy. While PTI still needs to do a lot more to get its act together on day-to-day governance, its macroeconomic policy making is fundamentally shaking things up for the better. A pivot from an unsustainable import-led, consumption-driven growth model to a manufacturing-driven, export-led model with a focus on job-creating sectors such as construction is exactly what the doctor (not IMF!) ordered for Pakistan.

A stunning V shaped economic recovery is underway across any metric you can name — exports, large-scale manufacturing, tax collection, and current account deficit; even inflation is down. Just like the mainstream press and chattering classes missed the spectacular story of Pakistan crushing the first Covid-19 wave — because they were too busy criticising Imran Khan for policies that would later prove effective both from a health and economic recovery point of view — they’re going to miss the economic recovery story too. But the real question isn’t why life is so unfair for PTI but how PTI can tell and sell a better story. PTI can’t go down in history as the only political party in Pakistan’s history whose economic performance was actually better than its communication strategy on the economy. Here’s how we can change this for Pakistan’s sake.

First things first: PTI needs to get its messaging right. When it comes to the economy, PTI should focus single-mindedly on its performance and vision for transformation, a la universal health care coverage, rather than accountability, corruption or what the opposition did before. It made sense in the early days of government to bludgeon the sins of the opposition & focus solely on accountability because performance takes time to come. But now that performance is coming in like a tsunami, it’s time to focus on telling that story. If needed, accountability and corruption can continue to be talking points in the political sphere but divorce them from PTI’s economic story. PTI’s economic story should be built on visible performance (I fear even PTI doesn’t realise how many good stories it can tell) as well as a soaring, positive vision of the longer-term transformation of the economy underway.

Second, the medium is the message. PTI doesn’t need more spokespeople on the economy, it needs the right people to speak on the economy. One wishes there was a cloning machine to create more Asad Umar(s) but that’s what the PTI needs right now: ideological, intelligent, articulate forces of nature unapologetically telling PTI’s remarkable economic story. Everyone else in PTI needs to stop talking about the economy and muddling the consistency in messaging needed.

Finally, PTI needs to identify the core economic messaging that will appeal to different constituencies and deliver this messaging directly through social media, in person touch points and key opinion leaders. For example, talk the revolutionary steps the State Bank of Pakistan is taking to enable startups to operate more effectively, including digital payment systems, to the young, emerging middle-class college graduate. For corporate types, talk about record corporate profits and KSE being up 74% in less than a year. While you highlight Ehsaas and universal health care coverage for a more mass audience. Today, PTI is behaving like that Pakistani cricketer from the late 90s who’ll score a century on the field but be shy of speaking his heart out at the post-match press conference. Both Pakistan and PTI deserve better.




PDM needs to get honest genuine leaders instead of Thief's and smugglers
 

Islamabadi1

Senator (1k+ posts)
WHat a fraeking moron....with the lowest growth rate in 20+ years at 0.7% while your population is increasing at 2.2%...means we are all becoming poorer by 1,5% a year....This laanti 2number erdogan is a national security risk....Turkey under erdogan grew at 7 to 8 % a year for 15 years ...while this LAANTI 2number erdogan has brought us down to 0,7%....
 

Nice2MU

Prime Minister (20k+ posts)
WHat a fraeking moron....with the lowest growth rate in 20+ years at 0.7% while your population is increasing at 2.2%...means we are all becoming poorer by 1,5% a year....This laanti 2number erdogan is a national security risk....Turkey under erdogan grew at 7 to 8 % a year for 15 years ...while this LAANTI 2number erdogan has brought us down to 0,7%....

تو تھوڑا پانی پی اور زیادہ غصہ نہ کر ۔۔۔

کوڈ کیوجہ سے ملکوں کی اکانومی منفی میں کئی ہے اور تمھیں 1.5 سے بھی تکلیف ہے۔ اگر گنجے اور زرداری اس حکومت کے لیے بارودی سرنگیں نہ چھوڑتے تو پاکستان بہت اچھی حالت میں ہوتا ۔۔ جس ملک کی بچٹ کا 30 فیصد سے زیادہ قرضوں اور سود کی ادائیگیوں میں چلا جاتا ہے تو کہاں کا گروتھ اور کہاں کی ترقی؟ اوپر سے آئی پی پی کا جن۔۔اور انکا سرکولر ڈیبٹ۔
 
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