DETAILED METHODOLOGY: SURVEY OF PAKISTAN PUBLIC OPINION, JANUARY 28-FEBRUARY 18, 2011
April 27, 2011
The results of this poll were not released by IRI. However, IRI is making available the methodology and the demographics to demonstrate that the poll complies with professional standards in the industry.
Poll work was conducted by the Institute for Public Opinion Research based in Islamabad, Pakistan. Oversight and analysis was provided by Robert Varsalone of Maven Public Strategies.
The population under study is representative of the adult population of Pakistan (see demographics below).
A multi-stage probability sample was used. In the first stage, the sample was stratified into four provinces. In the second stage, the sample was further stratified into districts within each province by rural and urban categories. In the third stage, each district was further stratified by Union Councils.
Kish method was used to select respondents 18 years and older within the randomly selected household. The left hand method was used to select every third household in localities selected through area probability sample.
The sample was distributed at the provincial level, rural and urban, in all four provinces of Pakistan (except for the Federally Administered Tribal Areas and Chitral). The sample was then post-weighted to make it proportionate to national representation by province.
Face-to-face interviews were conducted. The interview teams were comprised of both of males and females; the female respondents were interviewed by female interviewers and male respondents by male interviewers.
Sample size: 4,100
Eligibility criteria: age 18 and older
The margin of error is +/- 1.53 percent.
The response rate was slightly more than 92 percent.
The nationwide poll included all provinces of Pakistan.
The field work was conducted January 28–February 18, 2011.
Demographics Breakdown
Percent of the sample
Education
Illiterate
38%
Primary
17%
Middle
12%
Matric
18%
Intermediate
8%
Graduate
5%
MA/Professional
2%
Urban/Rural
Urban
33%
Rural
67%
Gender
Male
53%
Female
47%
Language
Urdu
11%
Punjabi
45%
Pashto
13%
Sindhi
14%
Seraiki
9%
Hindko
5%
Balochi
1%
Other
2%
Monthly Household Income
Up to Rs 3,000
8%
Rs 3,001 – 10,000
60%
Rs 10,001 – 15,000
21%
Rs 15,001 – 25,000
6%
More than Rs 25,000
4%
Age
18-25
29%
26-40
45%
41-50
15%
50+
11%
Link of the survey
http://www.iri.org/news-events-pres...ey-pakistan-pulic-opinion-janauary-28-februar
April 27, 2011
The results of this poll were not released by IRI. However, IRI is making available the methodology and the demographics to demonstrate that the poll complies with professional standards in the industry.
Poll work was conducted by the Institute for Public Opinion Research based in Islamabad, Pakistan. Oversight and analysis was provided by Robert Varsalone of Maven Public Strategies.
The population under study is representative of the adult population of Pakistan (see demographics below).
A multi-stage probability sample was used. In the first stage, the sample was stratified into four provinces. In the second stage, the sample was further stratified into districts within each province by rural and urban categories. In the third stage, each district was further stratified by Union Councils.
Kish method was used to select respondents 18 years and older within the randomly selected household. The left hand method was used to select every third household in localities selected through area probability sample.
The sample was distributed at the provincial level, rural and urban, in all four provinces of Pakistan (except for the Federally Administered Tribal Areas and Chitral). The sample was then post-weighted to make it proportionate to national representation by province.
Face-to-face interviews were conducted. The interview teams were comprised of both of males and females; the female respondents were interviewed by female interviewers and male respondents by male interviewers.
Sample size: 4,100
Eligibility criteria: age 18 and older
The margin of error is +/- 1.53 percent.
The response rate was slightly more than 92 percent.
The nationwide poll included all provinces of Pakistan.
The field work was conducted January 28–February 18, 2011.
Demographics Breakdown
Percent of the sample
Education
Illiterate
38%
Primary
17%
Middle
12%
Matric
18%
Intermediate
8%
Graduate
5%
MA/Professional
2%
Urban/Rural
Urban
33%
Rural
67%
Gender
Male
53%
Female
47%
Language
Urdu
11%
Punjabi
45%
Pashto
13%
Sindhi
14%
Seraiki
9%
Hindko
5%
Balochi
1%
Other
2%
Monthly Household Income
Up to Rs 3,000
8%
Rs 3,001 – 10,000
60%
Rs 10,001 – 15,000
21%
Rs 15,001 – 25,000
6%
More than Rs 25,000
4%
Age
18-25
29%
26-40
45%
41-50
15%
50+
11%
Link of the survey
http://www.iri.org/news-events-pres...ey-pakistan-pulic-opinion-janauary-28-februar
