Note: I've taken the liberty to edit the original document posted here and tried to relate with OUR MEDIA. I hope many of you would agree with these.
BRAINWASHING TACTICTS
1. Panic Mongering. This goes one step beyond simple fear mongering. With panic mongering, there is never a break from the fear. The idea is to terrify and terrorize the audience during every waking moment. From 'terrorists,to swine flu to fundamentalism etc.
Why terrorize your own audience? Because it is the fastest way to bypasses the rational brain. In other words, when people are afraid, they dont think rationally. And when they cant think rationally, theyll believe anything.
2. Character Assassination. Our Media does not like to waste time debating the idea. Instead, they prefer a quicker route to dispensing with their opponents: go after the persons credibility, motives, intelligence, character, or, if necessary, sanity(eg. just listen to Faisal Raza Abidi!!)
3. Scapegoating. This works best when people feel insecure or scared. Its technically a form of both fear mongering and diversion, but it is so pervasive that it deserves its own category. The simple idea is that if you can find a group to blame for social or economic problems, you can then go on to a) justify violence/dehumanization of them, and b) subvert responsibility for any harm that may befall them as a result.
4. Confusion. As with the preceding technique, this one works best on an audience that is less confident and self-possessed. The idea is to deliberately confuse the argument(eg our talk shows), but insist that the logic is airtight and imply that anyone who disagrees is either too dumb or too fanatical to follow along. Less independent minds will interpret the confusion technique as a form of sophisticated thinking, thereby giving the users claims veracity in the viewers mind.
5.Saturation. There are three components to effective saturation: being repetitive, being ubiquitous and being consistent. The message must be repeated over and over, it must be everywhere and it must be shared across commentators: e.g. our news channels constant "breaing news" and the non stop news lines(patti)"
There is a psychological effect of being exposed to the same message over and over, regardless of whether its true or if it even makes sense, If something is said enough times, by enough people, many will come to accept it as truth.
BRAINWASHING TACTICTS
1. Panic Mongering. This goes one step beyond simple fear mongering. With panic mongering, there is never a break from the fear. The idea is to terrify and terrorize the audience during every waking moment. From 'terrorists,to swine flu to fundamentalism etc.
Why terrorize your own audience? Because it is the fastest way to bypasses the rational brain. In other words, when people are afraid, they dont think rationally. And when they cant think rationally, theyll believe anything.
2. Character Assassination. Our Media does not like to waste time debating the idea. Instead, they prefer a quicker route to dispensing with their opponents: go after the persons credibility, motives, intelligence, character, or, if necessary, sanity(eg. just listen to Faisal Raza Abidi!!)
3. Scapegoating. This works best when people feel insecure or scared. Its technically a form of both fear mongering and diversion, but it is so pervasive that it deserves its own category. The simple idea is that if you can find a group to blame for social or economic problems, you can then go on to a) justify violence/dehumanization of them, and b) subvert responsibility for any harm that may befall them as a result.
4. Confusion. As with the preceding technique, this one works best on an audience that is less confident and self-possessed. The idea is to deliberately confuse the argument(eg our talk shows), but insist that the logic is airtight and imply that anyone who disagrees is either too dumb or too fanatical to follow along. Less independent minds will interpret the confusion technique as a form of sophisticated thinking, thereby giving the users claims veracity in the viewers mind.
5.Saturation. There are three components to effective saturation: being repetitive, being ubiquitous and being consistent. The message must be repeated over and over, it must be everywhere and it must be shared across commentators: e.g. our news channels constant "breaing news" and the non stop news lines(patti)"
There is a psychological effect of being exposed to the same message over and over, regardless of whether its true or if it even makes sense, If something is said enough times, by enough people, many will come to accept it as truth.
