McDonald's Transparency Campaign Revealed 17 Ingredients in Their French Fries
Thursday, July 4, 2013
The transparency campaign initiated by McDonald's last year was intended at marketing a more health conscious image of McDonald's Corp and at using social media more effectively, but instead of talking about their love for the brand, the hashtag became a forum for people to talk about how disgusting they believe the food is. The ingredients in their french fries went viral. Instead of the basic two ingredients-potatoes and oil, consumers found out McDonald's french fries contain 17 ingredients.
The campaign isnt brand new. Launched by McDonalds last June using a YouTube video to answer a consumers question about why their food looks so drastically different in commercials than in the restaurant, the Our Food, Your Questions premise opened McDonalds kitchen doors, lending the brand to a supposed more honest and transparent feel.
By prompting consumers to ask their questions on Facebook or Twitter, McDonalds hoped to build trust and credibility in a marketplace where bad press has followed them in the form of viral videos and unappetizing images.
McDonalds eventually began disclosing the secret behind how the fast food chains fries are made. They produced a video answering a series of questions about McDonalds fries: where the potatoes come from, how they are processed, what kind of oil theyre fried in, and why there is so much salt on them.
Mario Dupuis, a production manager at McCain Foods in New Brunswick, discussed where the potatoes are washed, peel and cut. They are also blanched to remove natural sugars that would cause colour variations then soaked in dextrose for an even colour. Theres also an ingredient to prevent greying, drying to remove excess moisture and a quick-fry for 45 to 60 seconds before the fries are frozen for shipping.
The worst part are the ingredients. Instead of the standard two ingredients necessary to make french fries-potatoes and oil, there are approximately 17 as reported on the ingredients facts list on the McDonald's website.
They include: Potatoes, canola oil, hydrogenated soybean oil, safflower oil, natural flavour (vegetable source), dextrose, sodium acid pyrophosphate (maintain colour), citric acid (preservative), dimethylpolysiloxane (antifoaming agent) and cooked in vegetable oil (Canola oil, corn oil, soybean oil, hydrogenated soybean oil with THBQ, citric acid and dimethylpolysiloxane) and salt (silicoaluminate, dextrose, potassium iodide).
At a glance, many of the ingredients above are hazardous to human health, including those which are genetically modified (canola oil, corn oil, soybean oil), hydrogenated (soybean oil), chemically preserved and antifoaming (THBQ, citric acid, dimethylpolysiloxane), and artificially colored (sodium acid pyrophosphate).
How many people do you think have an awareness that McDonald's french fries contain this many ingredients? Thanks for the transparency McDonald's...hopefully it will help wake up more people to the difference between your artificial food and real food.
http://www.whydontyoutrythis.com/2013/07/mcdonalds-transparency-campaign-revealed-17-ingredients-in-their-french-fries.html
Bolivia - The First Latin American Country to close all McDonald's Restaurants
Sunday, March 31, 2013
Bolivia became the first McDonalds-free Latin American nation, after struggling for more than a decade to keep their numbers out of the red. And that fact is still making news. After 14 years in the nation and despite many campaigns and promos McDonalds was forced to close its 8 Bolivian restaurants in the major cities of La Paz, Cochabamba and Santa Cruz de la Sierra.
McDonalds served its last hamburgers in Bolivia, after announcing a global restructuring plan in which it would close its doors in seven other countries with poor profit margins.
The failure of McDonalds in Bolivia had such a deep impact that a documentary titled Por que quebro McDonalds en Bolivia or Why did McDonalds Bolivia go Bankrupt, trying to explain why did Bolivians never crossed-over from their empanadas to Big Macs.
The documentary includes interviews with cooks, sociologists, nutritionists and educators who all seem to agree, Bolivians are not against hamburgers per s, just against fast food, a concept widely unaccepted in the Bolivian community.
The story has also attracted world wide attention toward fast foods in Latin America. El Polvorin blog noted: Fast-food represents the complete opposite of what Bolivians consider a meal should be. To be a good meal, food has to have be prepared with love, dedication, certain hygiene standards and proper cook time.
http://www.whydontyoutrythis.com/20...-latin-american-country-to-ban-mcdonalds.html
Thursday, July 4, 2013
The transparency campaign initiated by McDonald's last year was intended at marketing a more health conscious image of McDonald's Corp and at using social media more effectively, but instead of talking about their love for the brand, the hashtag became a forum for people to talk about how disgusting they believe the food is. The ingredients in their french fries went viral. Instead of the basic two ingredients-potatoes and oil, consumers found out McDonald's french fries contain 17 ingredients.
The campaign isnt brand new. Launched by McDonalds last June using a YouTube video to answer a consumers question about why their food looks so drastically different in commercials than in the restaurant, the Our Food, Your Questions premise opened McDonalds kitchen doors, lending the brand to a supposed more honest and transparent feel.
By prompting consumers to ask their questions on Facebook or Twitter, McDonalds hoped to build trust and credibility in a marketplace where bad press has followed them in the form of viral videos and unappetizing images.
McDonalds eventually began disclosing the secret behind how the fast food chains fries are made. They produced a video answering a series of questions about McDonalds fries: where the potatoes come from, how they are processed, what kind of oil theyre fried in, and why there is so much salt on them.
Mario Dupuis, a production manager at McCain Foods in New Brunswick, discussed where the potatoes are washed, peel and cut. They are also blanched to remove natural sugars that would cause colour variations then soaked in dextrose for an even colour. Theres also an ingredient to prevent greying, drying to remove excess moisture and a quick-fry for 45 to 60 seconds before the fries are frozen for shipping.
The worst part are the ingredients. Instead of the standard two ingredients necessary to make french fries-potatoes and oil, there are approximately 17 as reported on the ingredients facts list on the McDonald's website.
They include: Potatoes, canola oil, hydrogenated soybean oil, safflower oil, natural flavour (vegetable source), dextrose, sodium acid pyrophosphate (maintain colour), citric acid (preservative), dimethylpolysiloxane (antifoaming agent) and cooked in vegetable oil (Canola oil, corn oil, soybean oil, hydrogenated soybean oil with THBQ, citric acid and dimethylpolysiloxane) and salt (silicoaluminate, dextrose, potassium iodide).
At a glance, many of the ingredients above are hazardous to human health, including those which are genetically modified (canola oil, corn oil, soybean oil), hydrogenated (soybean oil), chemically preserved and antifoaming (THBQ, citric acid, dimethylpolysiloxane), and artificially colored (sodium acid pyrophosphate).
How many people do you think have an awareness that McDonald's french fries contain this many ingredients? Thanks for the transparency McDonald's...hopefully it will help wake up more people to the difference between your artificial food and real food.
http://www.whydontyoutrythis.com/2013/07/mcdonalds-transparency-campaign-revealed-17-ingredients-in-their-french-fries.html
Bolivia - The First Latin American Country to close all McDonald's Restaurants
Sunday, March 31, 2013
Bolivia became the first McDonalds-free Latin American nation, after struggling for more than a decade to keep their numbers out of the red. And that fact is still making news. After 14 years in the nation and despite many campaigns and promos McDonalds was forced to close its 8 Bolivian restaurants in the major cities of La Paz, Cochabamba and Santa Cruz de la Sierra.
McDonalds served its last hamburgers in Bolivia, after announcing a global restructuring plan in which it would close its doors in seven other countries with poor profit margins.
The failure of McDonalds in Bolivia had such a deep impact that a documentary titled Por que quebro McDonalds en Bolivia or Why did McDonalds Bolivia go Bankrupt, trying to explain why did Bolivians never crossed-over from their empanadas to Big Macs.
The documentary includes interviews with cooks, sociologists, nutritionists and educators who all seem to agree, Bolivians are not against hamburgers per s, just against fast food, a concept widely unaccepted in the Bolivian community.
The story has also attracted world wide attention toward fast foods in Latin America. El Polvorin blog noted: Fast-food represents the complete opposite of what Bolivians consider a meal should be. To be a good meal, food has to have be prepared with love, dedication, certain hygiene standards and proper cook time.
http://www.whydontyoutrythis.com/20...-latin-american-country-to-ban-mcdonalds.html
