Probably India is responding to "Nasr" tactical missile which has only 60 km range and since all the wars started in Kashmir, could have promoted this ad for Kashmiri's to be cautious.
quote: Pakistani ISPR (Inter-Services Public Relations) describes at ast: “Nasr, with a range of 60 km, carries nuclear warheads of appropriate yield with high accuracy, shoot and scoot attributes. This quick response system addresses the need to deter evolving threats.” The Hatf IX, named Nasr was developed by Pakistan’s National Development Complex (NDC). The Hatf IX Nasr has a range of 60 km, and is a solid fuelled battlefield range ballistic missile (BRBM) system developed by Pakistan. The missile’s existence was first reported after a test-firing on 19 April 2011.