Controversial Careem Ad | Controversy to get attention becoming new normal for advertisers in Pakistan

[Ehtesham Noor]

#careem should fire their marketing & advertising team for such disrespectful and offending ad. This is against our values. I mean who approves such stupid ideas and campaigns??? #ShameOnCareem

https://twitter.com/x/status/1107560572164456448 https://twitter.com/x/status/1107580023874170881
https://twitter.com/x/status/1107599413063634954 https://twitter.com/x/status/1107599348169347073 https://twitter.com/x/status/1107599341664038914 https://twitter.com/x/status/1107599152463204352 https://twitter.com/x/status/1107599016802570242 https://twitter.com/x/status/1107598921268903936 https://twitter.com/x/status/1107598672685076481 https://twitter.com/x/status/1107598392664965120 https://twitter.com/x/status/1107599940946194432 https://twitter.com/x/status/1107598377590624256 https://twitter.com/x/status/1107599940946194432

 

[Muhammad Jibran]

Yeah , they promote their agendas through such marketing.

 

[Mudassar DGTL]

@
Careem has run into regulatory problems everywhere it has operated. This is not due to some maliciousness by design, but the inherent voilation of laws in advertisement. Careem operates on the blurred lines of an online service and a taxi operating company.
careem should fire their marketing & advertising team for such disrespectful and offending ad. This is against our values. I mean who approves such stupid ideas and campaigns??? #ShameOnCareem #Careemboycott Being muslims Islam don not allows us to promote such offending things to the young generations that's why such compaigns should be banned in our country # Respcetforwomen
Shameful Campaign To Hit Our Social Values By Careem. Instigating Woman to Refuse Shadi & Nikah Through Their Planned Advertisement. https://scontent.fisb6-1.fna.fbcdn.net/v/t1.0-9/53930149_2262630383832704_710294986968530944_n.jpg?_nc_cat=102&_nc_ht=scontent.fisb6-1.fna&oh=5d05ea863b0297f0878be074f32150e5&oe=5D0911EC

 

[jani1]

یہ ہندوتوا کا ایجنڈا ہے۔۔۔پاکستانی کلچر میں یہ چیز فٹ نہیں ۔۔

 

[c'estmoi]

Mera jism meri marzi....ab ismein kya Saboo

 

[BrotherKantu]

Attention seeker. controversial subjects. Advertising gimmick

.

 

[Kavalier]

Aik tou hamara deen iman, traditions aur culture itna weak hay k zara zara si baton say khatray mayn parh jata hay, sense of humor bhi aik cheez hoti hay....

 

[shaheenzafar]

کریم والوں کو اشتہارت بناتے وقت عورت مارچ کے نعرے اشتہارت میں لکھنے سے پرہیز کرنا چاہئے تھا جبکہ ملک میں تخلیقی مواد لکھنے والوں کی کمی بھی نہیں ہےوہ کسی بھی ایسی ایڈ ٹیم کو ایڈز کے لیے ہائر کرسکتے تھے جو ان کی سروس کو معیاری اشتہارت سے مزین کرے۔

 

[ali-raj]

It reminds me of a very old billboard of magnum icecream in Karachi, near Nursery. It showed then new comer Imaan Ali's Lips Sucking on Magnum (lower part of magnum missing) and it was like an erotic scene from specific movie, fully front lit billboard. saw serveral cars rammed into each other reason they were looking at that billboard. It was removed in couple of days due to accidents :)

 

[muhammadadeel]

لبرلزم کے اثرات​

 

[Saboo]

Mera jism meri marzi....ab ismein kya Saboo

Tera jism mera jism
Jab donon hongay razi to kia karayga qazi? Ab ismein kia?
Ab sahih tarah se baith jao na??

 

[kayawish]

Steyn this is also one of main reason that no one wana come to kpk specially peshawar because we dont promote this culture in KPK and everyone wants to see these things.Lahore aur Karachi ka nach ganey aur chakley wala culture kpk main activate kardo then u will see everyone will come to peshawar and cricket will be played too...

 

[Saboo]

Attention seeker. controversial subjects. Advertising gimmick

.

Attention seeker. controversial subjects. Advertising gimmick

.

The aim of any advertising campaign is to get as much attention as possible by using any controversial subject so people all over are talking about it. In this sense Careem achieved its objective! Ab ismein kia

 

[Dilwaly]

کریم والے کی بہن شادی سے بھاگ کر اوووبر پر چلی گئی تھی

 

[Mudassar DGTL]

Mera jism meri marzi....ab ismein kya Saboo

this is not what islam teaches us to do its not good

 

[Mudassar DGTL]

The aim of any advertising campaign is to get as much attention as possible by using any controversial subject so people all over are talking about it. In this sense Careem achieved its objective! Ab ismein kia

but promoting abusive things does not looks good doesn,t give a good impact on the thoughts of young generation in future not really a aim is to get attention its all about you just buy likes but not heart of the audiance

 

[Mudassar DGTL]

Tera jism mera jism
Jab donon hongay razi to kia karayga qazi? Ab ismein kia?
Ab sahih tarah se baith jao na??

but promoting abusive things does not looks good doesn,t give a good impact on the thoughts of young generation in future not really a aim is to get attention its all about you just buy likes but not heart of the audiance

 

[Steyn]

Steyn this is also one of main reason that no one wana come to kpk specially peshawar because we dont promote this culture in KPK and everyone wants to see these things.Lahore aur Karachi ka nach ganey aur chakley wala culture kpk main activate kardo then u will see everyone will come to peshawar and cricket will be played too...

Gotcha

 

[Mudassar DGTL]

It reminds me of a very old billboard of magnum icecream in Karachi, near Nursery. It showed then new comer Imaan Ali's Lips Sucking on Magnum (lower part of magnum missing) and it was like an erotic scene from specific movie, fully front lit billboard. saw serveral cars rammed into each other reason they were looking at that billboard. It was removed in couple of days due to accidents :)

agreed but companies should keep things in mind that being muslims country what you are trying to promote ? just for the sake of own companies are gonna Reshaping the minds of young teen generations to some other directions

 

[Steyn]

The aim of any advertising campaign is to get as much attention as possible by using any controversial subject so people all over are talking about it. In this sense Careem achieved its objective! Ab ismein kia

There's much better ways to get attention than resorting to things that are contrary to "Islamic Republic of Pakistan" culture.

You can show nude girls and it will get attention too but that's not the right way to get attention.

This ad is in bad taste. Maybe Careem owner wants his mother, sisters and daughters to run from their marriages with a biker but nobody else wants to.