Google Glass gets prescription frames, new styles

Saleh

Voter (50+ posts)
Google Glass gets prescription frames, new styles


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Google prepares to make Glass available to the general population later this year.

NEW YORK (Associated Press) - Google Glass is getting glasses.
The computerized, Internet-connected goggles don t actually come with lenses in its frame. Starting Tuesday, Google is offering an optional attachment for prescription lenses and new styles of detachable sunglasses.


The move comes as Google prepares to make Glass available to the general population later this year. Currently, Glass is available only to the tens of thousands of people who are testing and creating apps for it.


Glass is basically small computer, with a camera and a display screen above the wearer s right eye. The device sits roughly at eyebrow level, higher than where eyeglasses would go.
It lets wearers surf the Web, ask for directions and take photos or videos. Akin to wearing a smartphone without having to hold it in your hands, Glass also lets people read their email, share photos on Twitter and Facebook, translate phrases while traveling or partake in video chats. Glass follows some basic voice commands, spoken after the words "OK, Glass."


The gadget itself is not changing with this announcement. Rather, Google plans to make various attachments available for people who wear glasses or sunglasses.
The Mountain View company is now offering four styles of frames for prescription lenses. It s also offering two new types of shades, in addition to the one previously available. The frames cost $225 and the shades, $150. That s on top of the $1,500 price of Glass.


Users can take the frames to any vision care provider for prescription lenses. Google says it is working with insurance provider Vision Service Plan to train eye-care providers around the U.S. on how to work with Glass.


Google says some insurance plans may cover the cost of the frames. VSP, which covers 64 million people in the U.S., will also provide coverage for the frames and prescription lenses as part of its partnership with Google. VSP s typical allowances for frames can range from $80 to $160.
Isabelle Olsson, the lead designer for Google Glass, says the new frames open the spectacles up to a larger audience.


She demonstrated the new frames to The Associated Press last week at the Google Glass Basecamp, an airy loft on the eighth floor of New York City s Chelsea Market. It s one of the places where Glass users go to pick up their wares and learn how to use them. Walking in, visitors are greeted, of course, by a receptionist wearing Google Glass.


"We want as many people as possible to wear it," she said.
To that end, Glass s designers picked four basic but distinct frame styles. On one end is a chunky "bold" style that stands out. On the other is a "thin" design -- to blend in as much as possible.
Olsson said Google won t be able to compete with the thousands of styles offered at typical eyeglasses stores. Instead, Glass s designers looked at what types of glasses are most popular, what people wear the most and, importantly, what they look good in.


The latter has been a constant challenge for the nascent wearable technology industry, especially for something like Google Glass, designed to be worn on your face. When Google unveiled Glass in a video nearly two years ago, it drew unfavorable comparisons to Bluetooth headsets, the trademarks of the fashion-ignorant technophobe.


In designing Google Glass, Olsson and her team focused on three design principles with the goal of creating something that people want to wear. These were lightness, simplicity and scalability. That last one means having different options available for different people -- just as there are different styles of headphones, from in-ear buds to huge aviator-style monstrosities.


Google Glass currently comes in five colors -- "charcoal," a lighter shade of gray called "shale," white, tangerine and bright blue "sky." The frame attachments out Tuesday are all titanium. Users can mix and match.
"People need to be able to choose," Olsson said. "These products need to be lifestyle products."

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Night_Hawk

Siasat.pk - Blogger
Google Glass adds style, prescription lenses

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By Heather Kelly, CNN
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'Google Glass' more chic, less geek
STORY HIGHLIGHTS

  • Google says it will add Google Glass options for prescription glasses
  • Lenses will be available in a set of newly designed frames that will cost $225
  • Move is the latest attempt by Google to make its connected eye-wear more fashionable
  • But the Internet-enabled glasses still aren't welcome everywhere

(CNN) -- Google Glass's vision for its future is coming into focus.
On Tuesday, Google announced it will add Google Glass options for prescription glasses, its most requested feature since it launched the face-mounted computers last year.
The move is the latest attempt by Google to make the beta version of its connected eyewear more fashionable and consumer friendly before it releases the product to the broader public toward the end of 2014.
The prescription lenses will be available in a set of newly designed, fashion-conscious frames that will cost $225 each. This new Titanium line will include four frame shapes called curve, thin, split and bold. The outside of the Titanium frames is gray, but there are four options for subtle accent colors inside the frames. Google is also adding three options for sunglasses that will cost $150 each.
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The actual Glass hardware, which can shoot video and projects Internet content such as e-mails, walking directions and sports scores onto a tiny screen above the wearer's right eye, is staying the same for now. It was last updated in October, when the team made sure the design was modular and could attach to the right side of the Titanium glass frames.
You still can't quickly pop Google Glass off one frame and onto another, because the process requires undoing a small screw. While the task is easy enough, the system is not meant for frequent frame changes. Google is betting that people will be so comfortable wearing Google Glass that they won't have to choose between prescription glasses and Google Glass.
"We're going to reach some day, hopefully it will be soon, where people will wonder 'why would I want traditional glasses? They don't do X, Y or Z,' " said Google Glass Product Director Steve Lee.
Fusing Google Glass with prescription lenses could lead to its own set of problems, however, because wearers can't take them off without limiting their vision, and the Internet-enabled glasses aren't welcome everywhere.
Earlier this month, an Ohio man was questioned by local and federal law enforcement for wearing his Google Glass during a movie. The authorities suspected he was secretly recording the film until he explained the eyewear was turned off and connected to a pair of prescription frames. (He had purchased the custom frames for $600 through a third party.)
Driving while wearing Glass is also a thorny issue in many states, including California, where a woman was ticketed last year for wearing the device while behind the wheel. The citation was dismissed in court, but since many people need their prescription glasses to drive, there could be an uptick in the number of motorists sporting Google Glass.
Google is confident these types of issues will be resolved as Glass becomes more common place and people learn to recognize when the device is turned on or off. Currently there is no indicator light but when the device is on, other people can see a faint light on the Glass screen.
The company hopes venues and states hostile to Glass might even embrace it down the road. For example, there's a Glass app called Drive Safe Google Glass that can wake drivers up if it detects they are falling asleep. That might appeal to law enforcement. Theaters could embrace the technology as a way to deliver close captioning for movies to certain audience members.
"I think you need to give the technology a chance to breathe and evolve," said Google Glass spokesperson Chris Dale.
Prescription glasses can be pricey without insurance, so Google has struck a deal with vision benefits company Vision Service Plan, commonly known as VSP, to add coverage for wearers of the new specs. Insurance reimbursements will extend only to the frames and prescription lenses and can't be used toward the Glass device itself, which still costs $1,500.
The new frames were designed in-house by Google employees on the Glass team, despite earlier rumors of a possible partnership with hip eyewear retailer Warby Parker. Going forward, the company does hope to work with third-party eyewear companies so partners can create their own Google Glass compatible products.
Even with the regular-looking new frames, someone wearing Google Glass still stands out. In the future, it might be possible to shrink the hardware down so that it's more subtle, but Google doesn't necessarily think that's what all users will want. More modular designs and partnerships with third parties could expand the options so that a Glass wearer could decide between wearing an obvious look or going undetected.
"Sometimes I want to go out and I want to be seen, I want people to talk to me about Glass. I've actually found glass to be the most social experience ever," said Lee. "But other times I just want to go about my business, stay low key."
http://www.cnn.com/2014/01/28/tech/innovation/google-glass-lenses/
 
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