Businesses warned against deceptive marketing

[Fursan]

ISLAMABAD, Sept 23: The Competition Commission of Pakistan (CCP) on Monday warned all businesses to abide by Section 10 of the Competition Act 2010 which prohibits deceptive marketing practices.

The section prohibits businesses from misleading or deceiving consumers and forbids the distribution of false or misleading information that can harm consumers or the business interests of another undertaking. It also forbids advertisers from drawing false or misleading comparisons of goods, and fraudulently using others trademark, firm name, product labelling or packaging.

Official sources said the country’s businesses have been asked to refrain from making absolute claims without any reasonable justification.

“The business should refrain from using absolute terms like No.1 in Pakistan, World, No.1 selling brand, 100 per cent pure, Consumers’ No.1 Choice and 100pc protection etc,” they added.

The commission has also asked the businesses to avoid the non-disclosure of information, which may affect consumers’ decision.—APP

http://dawn.com/news/1044960/businesses-warned-against-deceptive-marketing

 

[Believer12]

بزنس میں بھی دنیا کی بدترین مخلوق ھیں وھ دس کروڑ رشوت تو دے لیں گے مگر ایک کروڑ ٹیکس نھیں دیں گے۔

 

[Rommel]

Who cares, all brands lie openly about their products, and fool the public by deception and fabricated facts and figures.
Some even show germs in their ads.....

see the examples below:

Is this really 100% pure orange juice..? No.

Is Nestle 100% pure.? NO

Is this really milk ..? No

Does this really have No Cholesterol..? No

Is this oil 100% pure oil..? No

Look at this.... Dairy Omung by Engro's:

Ingridents

t is evident that the company itself is not hiding the fact that the product is not pure milk but an alternative of it. The problem is the explanation is not reaching the masses. People consider Omung as inexpensive tetra pack milk which obviously it isnt. How many of the housewives will bother to inquire about what exactly a dairy liquid is? General perception is that the company is offering Omung at such competitive price because it is not full cream milk as Olpers.Whatever the case may be it is consumers right to know what they are buying and if the product appears as milk it should be milk not an alternative of it (which is only mentioned on the website instead of the pack).
http://www.chowrangi.pk/the-curious-case-of-dairy-omung-by-engro-foods.html



Does this tooth paste really does all this..?

Does this sap really eliminate 99% bacteria?...No

 

[Humi]

بزنس میں بھی دنیا کی بدترین مخلوق ھیں وھ دس کروڑ رشوت تو دے لیں گے مگر ایک کروڑ ٹیکس نھیں دیں گے۔

baat toh sahi ki aap nay....(serious)....

 

[Humi]

Who cares, all brands lie openly about their products, and fool the public by deception and fabricated facts and figures.
Some even show germs in their ads.....

see the examples below:

Is this really 100% pure orange juice..? No.

Is Nestle 100% pure.? NO

Is this really milk ..? No

Does this really have No Cholesterol..? No

Is this oil 100% pure oil..? No

Look at this.... Dairy Omung by Engro's:

Ingridents

t is evident that the company itself is not hiding the fact that the product is not pure milk but an alternative of it. The problem is the explanation is not reaching the masses. People consider Omung as inexpensive tetra pack milk which obviously it isnt. How many of the housewives will bother to inquire about what exactly a dairy liquid is? General perception is that the company is offering Omung at such competitive price because it is not full cream milk as Olpers.Whatever the case may be it is consumers right to know what they are buying and if the product appears as milk it should be milk not an alternative of it (which is only mentioned on the website instead of the pack).
http://www.chowrangi.pk/the-curious-case-of-dairy-omung-by-engro-foods.html



Does this tooth paste really does all this..?

Does this sap really eliminate 99% bacteria?...No

i did a project on product labelling here once....as long as there is very small amount of sugar, cholesterol, fat etc, it is legal to label the product sugar-free, fat-free, cholesterol-free etc....perhaps its the same in Pakistan...even then I doubt they have a appropriate branch to look into these claims..