Pakistan is the only country where consumption is a bad thing. In the rest of the world, the government gets happy when people consume stuff and increase its revenue but in Pakistan, the government wants people to live in mountains and don't use gas or electricity and live like cavemen.
This is a telltale sign of Harami governments. We saw this with PMLN and we're now seeing it with PTI.
Consumption is appreciated if you have loads and loads of resources. When resources are bleak, one expects to use only the very basic amount needed. And if you want luxury, you must pay extra. Nothing surprising here.