Munawarkhan
Chief Minister (5k+ posts)
Recently a report was released that showed amount of budget spent on various media channels, with Geo News topping the list and ARY at the very bottom. What it means in simple language is that the govt. purchased most ad spaces on Geo news channel while since early 2014 no ads were bought on ARY network.
The comparison of viewership however tells a different story. More than 50% of the total population watches entertainment channel on TV.
ARY Digital (20% share) has the second highest viewership in Pakistan of any entertainment channels, while Geo (11% share) is 3rd. PTV home (27%) comes first.
News Channels are viewed by 20% of viewers and Geo is has the highest viewership(27%) while ARY has dropped down to 4th from 2nd and has viewership of 11%.
The interesting point is that in all ARY has one of the largest viewership in Pakistan and easily sits at the top of overall market share. But based on the last statistics published by Ministry of Information, ARY did not receive any advertising fund since mid-2014. Now how do you justify that? If our information ministry is running a campaign to inform the public, but not using one of the most influential media, is it justified?.
The comparison of viewership however tells a different story. More than 50% of the total population watches entertainment channel on TV.
ARY Digital (20% share) has the second highest viewership in Pakistan of any entertainment channels, while Geo (11% share) is 3rd. PTV home (27%) comes first.
News Channels are viewed by 20% of viewers and Geo is has the highest viewership(27%) while ARY has dropped down to 4th from 2nd and has viewership of 11%.
The interesting point is that in all ARY has one of the largest viewership in Pakistan and easily sits at the top of overall market share. But based on the last statistics published by Ministry of Information, ARY did not receive any advertising fund since mid-2014. Now how do you justify that? If our information ministry is running a campaign to inform the public, but not using one of the most influential media, is it justified?.
