[FONT=Arial, Helvetica, sans-serif]BY Time[/FONT]
[FONT=Arial, Helvetica, sans-serif]By default, if the evaluation takes place on the basis of time.
The following time related measures are available:
- Market Share: Share of a given time slot as measured against total TV consumption, based on households or persons
- Reach: Share of households or persons who watch a given TV program for at least thirty seconds during a given period of time
- Total consumption in Minutes: Average consumption time of all households or persons during a given time slot for a specific or for all TV channel(s)
- Consumption in Minutes per Viewer: Average consumption time of the viewing audience that was actually watching TV at the time in question (not including the persons of a given households who were not watching TV)[/FONT]
[FONT=Arial, Helvetica, sans-serif]By Program [/FONT]
[FONT=Arial, Helvetica, sans-serif]In cases where evaluation is based on the viewed programs, the attention and rating given to all programs broadcast by a given channel so indicated. We are getting program logs on daily basis from Media Monitors, the leading Program/Ad Tracking firm in Pakistan.
The following program related measures are available:
- Rating : Average proportion of TV household or persons who watched a given program
-Market share: Consumed proportion of a given program, measured against total TV consumption based on households or persons
- Average Age: Average age of the viewers of a given program
-Usage: Clients can select ratings on the basis of people who viewed the given program for at least a specific portion of time[/FONT]