http://www.rushlane.com/ford-made-a-big-mistake-selling-jaguar-land-rover-to-tata-motors-1217470.html
POSTED ON 2011-07-19
Ford Motors became cash strapped due to the US recession, and in order to save itself from bankruptcy they needed immediate cash flow. This lead to the sale of their luxury brands; Jaguar, Land Rover and Aston Martin, probably their biggest mistake ever.
Ford took over Jaguar in 1989 while Land Rover came under its wing mach later in 2000. Both brands had iconic status in the market, but somehow Ford got it all wrong and failed to improvise, because of which JLR ran into losses worth billions.Ford had bought Jaguar and Land Rover brands for approximately $5.3 billion and sold it to Tata Motors for just $2.3 billion in 2008.
Today Jaguar Land Rover brand has thrived under Tata Motors. From a loss making firm, Tata Motors has converted JLR into a billion dollar profit making company. Of course Ford Motors is not going to come forward and officially admit about their failure to revive JLR, but the results are for everybody to see. JLR registered revenue of $15.8 billion and a profit of $1.7 billion for the financial year which ended on 31st March earlier this year.
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http://www.caradvice.com.au/129169/tata-to-develop-new-engines-with-jaguar-land-rover/
Tata to develop new engines with Jaguar Land Rover
At the moment, Jaguar and Land Rover vehicles are still using Ford-based engines. To help end the Ford reliance, Tata and Jaguar Land Rover are currently in talks to develop and produce their own engines in the UK and India.
Possibilities were announced yesterday when Tata boss Ratan Tata spoke about engine development details in the company’s annual financial report. Tata said,
With the backing of one of the richest auto company’s in the world, it will be interesting to see what engine packages eventuate, if the plans go ahead.
So far Tata is leading the British brand to increased sales. Last year, under Tata ownership, Jaguar Land Rover reported overall international sales of 62,090 units, up nine per cent from the year before.
POSTED ON 2011-07-19
Ford Motors became cash strapped due to the US recession, and in order to save itself from bankruptcy they needed immediate cash flow. This lead to the sale of their luxury brands; Jaguar, Land Rover and Aston Martin, probably their biggest mistake ever.
Ford took over Jaguar in 1989 while Land Rover came under its wing mach later in 2000. Both brands had iconic status in the market, but somehow Ford got it all wrong and failed to improvise, because of which JLR ran into losses worth billions.Ford had bought Jaguar and Land Rover brands for approximately $5.3 billion and sold it to Tata Motors for just $2.3 billion in 2008.
Today Jaguar Land Rover brand has thrived under Tata Motors. From a loss making firm, Tata Motors has converted JLR into a billion dollar profit making company. Of course Ford Motors is not going to come forward and officially admit about their failure to revive JLR, but the results are for everybody to see. JLR registered revenue of $15.8 billion and a profit of $1.7 billion for the financial year which ended on 31st March earlier this year.
========================================================================================
http://www.caradvice.com.au/129169/tata-to-develop-new-engines-with-jaguar-land-rover/
Tata to develop new engines with Jaguar Land Rover
At the moment, Jaguar and Land Rover vehicles are still using Ford-based engines. To help end the Ford reliance, Tata and Jaguar Land Rover are currently in talks to develop and produce their own engines in the UK and India.
Possibilities were announced yesterday when Tata boss Ratan Tata spoke about engine development details in the company’s annual financial report. Tata said,
“To optimise the synergistic strengths between JLR and Tata Motors in India, an examination is also underway on a joint engine development program which would have manufacturing facilities both in the UK and India.”
This could mean Jaguar and Land Rover products might get brand new engines in the near future. Possible plants proposed for the engine developments include India’s Pune plant which currently manufactures some Land Rover Freelander vehicles, and, according to a report in the Birmingham Post, England’s Wolverhampton engine plant. The British plant has apparently already been earmarked as the upcoming development facility for new Jaguar and Land Rover engines in the future.
With the backing of one of the richest auto company’s in the world, it will be interesting to see what engine packages eventuate, if the plans go ahead.
So far Tata is leading the British brand to increased sales. Last year, under Tata ownership, Jaguar Land Rover reported overall international sales of 62,090 units, up nine per cent from the year before.
