Pakistani Media Industry as untamed and wobbly it may be, is certainly a booming one. With channels varying from news, entertainment, music and sports opening here and there, it is almost no surprise that one always ends up watching a new channel every other day.Some of the new players in market seemingly know how to play the right tune to grab the attention of Pakistani viewers (even before they have even actually launched) one of them being the upcoming BOL Network. The channel is yet to hit the airwaves but has still managed to make shockwaves across the country as well as internationally thanks to a cleverly concocted communication strategy with timely boost up messages to keep the buzz about BOL alive and going. Lets review a timeline as to how and what factors Bol managed to play up to the advantage to become one of the most hyped-about media networks in Pakistan:Announcement of Entering the Arena
9th June 2013, BOL announced its entrance in the media industry of Pakistan through a full-page ad in the Sunday edition of a leading English language newspaper claiming to bring a media revolution in Pakistan promising highly lucrative career options.
The announcement created a major splash in the people involved in media industry as well as job seeking individuals as well resulting in Bol receiving more than two hundred thousand job applications and counting as per BOLs HR representatives.This print advertisement served as the sole mass media advertisement released by the group (until the recently published announcement of Kamran Khan joining BOL network almost year after the last one.) Impactful Internet Marketing
BOL has utilized the power of impactful and targeted internet marketing which comes as no surprise having an IT company like Axact as the parent company with years of experience in the field of IT and Online marketing.With a powerful campaign encompassing social media, BOL has been able to garner more than 1.9 Million fans on Facebook. Other than that, BOL channel ads can be seen all around the web on major sites with high Pakistani traffic, which also managed to keep the networks name at the top of the mind of the target audience as well as keeping BOLs own website traffic sustained.
If you closely analyze the social media buzz creation by BOL, it has been anything but monotonous. Starting off as a lucrative employer, BOL reinforced its message of larger than life career opportunities and patriotic messages.When faced by controversies by a competitor media group, a well thought out response campaign via BOLs website was initiated to put all the rumor mills to rest.Earlier this year, the speech of BOLs CEO Mr. Shoaib A Shaikhs at a grand corporate event got viral and became an internet sensation due to the unprecedented vision and top notch oratory skills. This made the video highly viral among the Pakistani FB users with more than 300,000 plays and around 7000 shares.Kamran Khans Announcement to Join BOL
More recently, Bol made the announcement of the famous anchorperson and journalist Kamran Khan joining BOL as President and Editor in chief of Bol group through a full-page spread the second mass media advertisement since its inception. The announcement came as a shocker for many who knew Kamran Khan for his strong and long lasting association with Geo Network. Since his announcement of separation from Geo in late July, media circles were buzzing with rumors about Kamran Khan joining BOL, which is just the type of hype and level of expectation an upcoming channel can wish for.BOL again complemented this print ad with exceptional social media marketing resulting in hundreds and thousands of Facebook shares in a single week.
Even those who are not regular watchers of Television seem intrigued after seeing such massive and on-point promotion by their branded vans running everywhere across different cities in Pakistan.All in all, BOL TV has yet to hit the TV Screens but it has already made its mark in the market. With simple yet impactful series of hype creation strategies, it is no wonder that media planners and marketers are already looking forward to associate themselves with Bol, taking its own carefully crafted strategy as a case study.
http://www.brandsynario.com/article...gy-so-far-but-whats-next#.VB7ixtN2kGN.twitter
9th June 2013, BOL announced its entrance in the media industry of Pakistan through a full-page ad in the Sunday edition of a leading English language newspaper claiming to bring a media revolution in Pakistan promising highly lucrative career options.
The announcement created a major splash in the people involved in media industry as well as job seeking individuals as well resulting in Bol receiving more than two hundred thousand job applications and counting as per BOLs HR representatives.This print advertisement served as the sole mass media advertisement released by the group (until the recently published announcement of Kamran Khan joining BOL network almost year after the last one.) Impactful Internet Marketing
BOL has utilized the power of impactful and targeted internet marketing which comes as no surprise having an IT company like Axact as the parent company with years of experience in the field of IT and Online marketing.With a powerful campaign encompassing social media, BOL has been able to garner more than 1.9 Million fans on Facebook. Other than that, BOL channel ads can be seen all around the web on major sites with high Pakistani traffic, which also managed to keep the networks name at the top of the mind of the target audience as well as keeping BOLs own website traffic sustained.
If you closely analyze the social media buzz creation by BOL, it has been anything but monotonous. Starting off as a lucrative employer, BOL reinforced its message of larger than life career opportunities and patriotic messages.When faced by controversies by a competitor media group, a well thought out response campaign via BOLs website was initiated to put all the rumor mills to rest.Earlier this year, the speech of BOLs CEO Mr. Shoaib A Shaikhs at a grand corporate event got viral and became an internet sensation due to the unprecedented vision and top notch oratory skills. This made the video highly viral among the Pakistani FB users with more than 300,000 plays and around 7000 shares.Kamran Khans Announcement to Join BOL
More recently, Bol made the announcement of the famous anchorperson and journalist Kamran Khan joining BOL as President and Editor in chief of Bol group through a full-page spread the second mass media advertisement since its inception. The announcement came as a shocker for many who knew Kamran Khan for his strong and long lasting association with Geo Network. Since his announcement of separation from Geo in late July, media circles were buzzing with rumors about Kamran Khan joining BOL, which is just the type of hype and level of expectation an upcoming channel can wish for.BOL again complemented this print ad with exceptional social media marketing resulting in hundreds and thousands of Facebook shares in a single week.
Even those who are not regular watchers of Television seem intrigued after seeing such massive and on-point promotion by their branded vans running everywhere across different cities in Pakistan.All in all, BOL TV has yet to hit the TV Screens but it has already made its mark in the market. With simple yet impactful series of hype creation strategies, it is no wonder that media planners and marketers are already looking forward to associate themselves with Bol, taking its own carefully crafted strategy as a case study.
http://www.brandsynario.com/article...gy-so-far-but-whats-next#.VB7ixtN2kGN.twitter
