Hot on the heels of the release of the iPhone 5s and iPhone 5c, Apple is now the most valuable brand in the world. New statistics published by Interbrand suggest it recently stole the top spot from Coca-Cola, which fell back behind Google to third place. IBM, Microsoft, General Electric, McDonalds, Samsung, Intel and Toyota brought up the rear, Interbrand said. A separate report published in May by BrandZ also dubbed Apple the most valuable brand in the world, though pegged Coca-Cola as a 5th place contender.
Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Colas 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 Apple, the company said in its report.
Apples brand is worth $98.3 billion, according to Interbrand, while Coca-Colas brand is worth $79.2 billion. Interbrands CEO Jez Frampton said Apples increase can also be attributed to its focus on communications and how the companys marketing efforts have changed how we buy and literally changed the way we live our lives.
Coca-Cola long served as the worlds most iconic brand, largely because its products are sold in shops and vending machines around the world, though with Apples focus on expansion, aggressive marketing, recognizable logo and hard hitting presence in both the mobile and desktop spaces, its easy to see why it has been crowned the new ruler.
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